About SR Cosmetics

"Nothing great was ever achieved without enthusiasm"

( Ralph Waldo Emerson)

SR COSMETICS is a global leader in professional cosmetics and skincare innovation. Founded 20 years ago by Shuli Rodrig, a decorated Cosmetologist & certified Naturopath who has dedicated 50 years to her passion; making people look and feel beautiful.

It is because of Shuli’s sheer tenacity and belief in what she does that she brought her whole family onboard. Together they transformed SR COSMETICS into an internationally renowned brand, launching exceptional skincare for beauty professionals and beauty lovers. Evolving even further to build a hub for beauty professionals to grow, learn, and train with the woman affectionately nicknamed ‘The Beauty Dictionary.’

SR’s core values are rooted in nature, with the most profound respect for our planet and humankind.

Our products are crafted to the highest standards of quality and meet global clean cosmetic requirements. Every detail is considered, from selecting each precious ingredient across 5 continents to how they come together to create potent, luxurious, and highly effective skincare.

All our products are formulated exclusively by Shuli using cutting-edge technology,
green chemistry, botanical and plant-based ingredients.

We take great pride in our meticulous research and rigorous testing.

Our development and quality process follows these principles:

  • Clean Cosmetics: no parabens, no aggressive ingredients, no SLS, no petrochemicals
  • Cruelty-free formulas
  • Botanical active ingredients
  • Plant-based skin healing formulas
  • Advanced packaging for maximizing hygiene
  • FDA approved, EU Health directive & Israeli Ministry of Health license

All of this is made possible in our state-of-the-art manufacturing facility and offices based in Israel, where the best aesthetic philosophies and methods are available. Strict health regulations ensure that International Good Manufacturing Practices (GMP) and ISO standards are met. This means not only are we able to offer the highest quality product, but the efficacy of those products is second to none.


Not just a company,
but a family working to make the world a beautiful place.

Our Promise

It has been Shuli’s mission to deliver products and education that exceed your expectations, every time. Striving to keep pushing the boundaries of skincare by always exploring new possibilities and innovating. We are committed to:
Quality Active Ingredients:
expertly researched, selected, and sourced active ingredients that deliver on their promised results. Peptides, pure botanical plant extracts, potent antioxidants, vitamins and minerals, cosmetic acids, stem cells, and peeling agents come together to transform skin.
Pioneering New Products:
every year, we aim to launch a new product. Whether that means a unique ingredient combination that combats a common skin condition or a revolutionary Mesotherapy device, we are always working on something new.
Solutions for all Skin Types & Conditions:
every skin type on the Fitzpatrick scale is considered whenever we formulate a new product. We can treat everything from acne, dermatitis, & rosacea to aging skin conditions, hyperpigmentation, scars, and everything in between.

Advanced Laboratory Testing:
all our creations go through a series of quality controlled, regulated, and clinical validations before we would even consider it for your use. Every claim, outcome, and promise we make has been carefully examined to ensure that we can deliver.

Strict Distribution Channels:
you won’t find SR Cosmetic products just anywhere; only licensed distributors can join our global team. By being selective, we can uphold the brand reputation we have worked so hard to achieve. All our distributors undergo professional training.

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